Problem with PURLS in Variable Data Printing
I don’t think there is a compelling enough reason to do personalized URLS. We are a variable data printing company and database marketers ourselves. We find PURLS are pushed by the digital press...
View ArticleDatabase Marketing Versus Personalized Mail
At first glance database marketing could be seen as either a very vague expression or a very specific one. Obviously in direct mail we are always using databases in our marketing, but that does not...
View ArticleDirect Mail Quotes aka Direct Mail Prices
We cannot claim to be the Greatest Value in Direct Mail without talking costs. Across the nation we cost less than the average mailshop for all our mailing services. My philosophy is that if another...
View ArticleCasino Marketing is our Industry
The mailing industry is going through major changes and I have heard several industry predictions that many mailing services companys and mail processing printers will “get out” instead of keeping up....
View ArticleWhat Variable Data Printing Is NOT
Variable data printing can be one of the most powerful mediums of our time. However, most people who sell this to their clients are not even really doing variable printing. Eighty percent of all...
View ArticleCSG Direct Mail app US Mail Tracking at PCC
The Northern Nevada Postal Customer Council Direct Mail vendor fair took place last Friday, the 19th of November; at the Atlantis Casino Resort in Reno Nevada. This was Reno’s first direct mail vendor...
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